By Jack Dignan
As you may be aware, today was Super Bowl day. Now, sports have never really interested me, but I do quite like the Super Bowl. Not because of the sport, or the atmosphere, or any of that. No, I like it because of what's between the games. I like the ads. As a matter of fact, I don't even know who was playing today, let alone who won. But what I do know is what films we got a brand new look at, and so, without further to do, it's time to discuss these trailers and give them a rank. Not going to lie, there is a rather clear winner in my eyes. You'll find out which one soon enough.
The first trailer up is Eddie the Eagle, which hits Australian theatres this April. Now, I am not saying that this will be a bad film. As a matter of fact, a friend of mine has already seen the film and says it's great. I am putting this trailer in last place as the trailer itself didn't do anything for me. It's a few sports players I am not familiar with, talking about how much they liked the movie. I can never trust it when celebrities are in ads promoting a movie, and so I've learnt to just not care. James Cameron thinks the new Terminator is great? Okay. I don't believe him, but okay. With this Super Bowl TV spot, I once again don't know if I can believe them. I'll just listen to my friend, instead.
Gods Of Egypt is without a doubt the worst looking movie on this list, so much so that I can't wait to not see it. Ever. (I probably will, but that's not the point) After watching this new trailer, I still have no interest in the film. It still looks like a whitewashed, corny, clichéd and stupid movie with lazy special effects and famous celebrities honing in a lifeless performance to earn a bit of extra cash. Will this end up on my '10 Worst films of 2016' list? It's looking like it might.
Oh, Alice. What have you gotten yourself into now? Alice Through The Looking Glass is the follow up to Tim Burton's Alice in Wonderland, which released back in 2010 to mixed reviews. The trailers for this haven't been looking promising, and while I would argue this is a well edited trailer, it doesn't grab me. Nothing about it looks remotely interesting, director James Bobin trying to be Tim Burton so badly. He tries, but ultimately, it doesn't look like he's going to succeed, and while I will definitely be seeing this movie, I can't say I'm excited. Johnny Depp, you're better than this. Just look at Black Mass. That film was good. You were good. Go do more stuff like that.
Next up on the list is The Secret Life of Pets, the latest animated film from Illumination, the company behind Despicable Me. I'm curious, but cautious when it comes to this movie. The initial teasers had me in stitches, but their latest trailer made me a little bit skeptical. Not only did that trailer show a lot of the movie, but it wasn't very funny, and the film, after all, is meant to be a comedy. There's not much new footage to be found here, but what's shown is good. They seem to really be advertising that goddamn poodle, though. It was funny the first couple of times, sure, but that poodle has made its way into every bit of advertising and the joke is well and truly dead.
Ah, Batman V Superman. The film that's been consistently hit and miss with the way it's advertising its movie. I have mixed feelings towards the first trailer, I adore the second trailer, I'm straight up annoyed by what they show in the third trailer and I love the TV spots, and with these new Turkish Airlines ads, I don't mind them. I have no strong feelings towards them. They're fine and they do a good job at advertising the movie, but I never get too excited by things like this. Just like with Eddie the Eagle, their approach to advertising didn't do a lot for me. Still, it's cool to see and hear these iconic characters, such as Bruce Wayne, and locations, such as Ace Chemicals, on film.
I enjoyed the first Teenage Mutant Ninja Turtles movie. I like it for what it is. It's a dumb movie about talking turtles who are trained by a rat. It's ridiculous and it's a lot of fun, so of course I'm looking forward to the sequel. Teenage Mutant Ninja Turtles: Out Of The Shadows is looking exactly how a Teenage Mutant Ninja Turtles sequel should. It'll be a whole lot of guilty pleasure fun, and with the addition of the new characters, what could go wrong? I mean.... look at Spider-Man 3. They added a whole bunch of new characters, too. That went well, didn't it?
In an unexpected turn of events, I'm actually sort of looking forward to the new Independence Day movie. Yep, I'm not that big a fan of the first film, but I'm surprisingly keen for the sequel. Between this TV spot and the last trailer, the film is looking hopeful, nailing the tone and mixing drama with humour. I'm not a big Roland Emmerich fan, but it seems like he's in his element with this movie, so we'll have to wait and see how it turns out. This could be the big, fun summer blockbuster we're all after.
I did not want to see this trailer. Deadpool opens up in Australian theatres this Thursday and I already have plans to go as soon as I can. I'm already sold. I don't need to see new footage, yet for the purposes of this article, I did. Did they spoil any of the jokes? Absolutely not. Did they show what I'm going to presume are some of the best moments of the movie? Perhaps. Perhaps not. Did I like what I saw? Of course. Deadpool is shaping up to be a lot of fun, and I honestly cannot wait to see it. Ryan Reynolds, I already want to give you a hug and a butt squeeze and I haven't even seen your movie yet.
During the Super Bowl, Disney decided to release the full second trailer for their upcoming live action version of The Jungle Book. Why? Because they're Disney and they're rich so why not? This latest trailer for The Jungle Book is all sorts of brilliant, putting a very wide smile on my face. It's a delightful trailer, full of wonderful visuals and a talented cast. It may take some serious adjusting to get used to these hyper realistic animals talking, it was certainly jarring during the trailer, but once I get a grip on the whole thing, this film could be one hell of a good time.
Cloverfield was a surprise hit, but what was an even bigger surprise was the film's sequel, which went into production secretly and wasn't announced until the first trailer hit the web. The film is surrounded by plenty of secrecy, but it certainly has my curiosity. This new look at 10 Cloverfield Lane gives us a few smaller details surrounding the plot, including the reason why our main character, played by Mary Elizabeth Winstead, is trapped inside this safe house. The film is certainly looking interesting and it even comes out on my birthday. I mean, I'll be seeing it early, but still, I'll take it as a present worthy of my birthday.
Despite a very abrupt ending, this new X-Men Apocalypse trailer is mighty fine. There's plenty of new footage to be found here, teasing plenty of action and an insane villain. Oscar Isaac is one of the best actors around and it seems that there's nothing he can't do. His portrayal of Apocalypse is looking good, and I'm genuinely afraid for the lives of these characters. With new and old characters returning, X-Men Apocalypse has a lot of potential, and whether this film will live up to First Class and Days of Future Past remains to be seen.
Jason Bourne is back, and damn, this film looks good. It's been 10 years since we last saw Bourne in action, and after Jeremy Renner failed to revitalise this franchise, Matt Damon has returned, and as has director Paul Greengrass. This is the very first look we've gotten at this new installment and I couldn't have asked for a more promising return. I'm a big fan of the franchise and this new film is looking good, even with that god-awful title. Someone on twitter pointed out that calling the new Bourne movie 'Jason Bourne' is like calling the new James Bond movie 'James Bond.' It just doesn't work. That punch at the end though..... damn, that looked painful.
Captain America wins. Captain America most certainly wins. I am a big Marvel fanboy. I'm a fan of both the films and the comics, and the Civil War storyline is my favourite comic series of all time, as I mentioned in my initial trailer review (here). This is looking like it could very well be the best Marvel movie to date, bringing together all the major players from the movies, as well as a few new additions. This 30 second teaser is just as good, if not more impactful than the initial trailer, and I can't wait to see the film in its entirety. Everything new, from the first look at Ant-Man to Iron Man deflecting a bullet, is just utterly jaw dropping. The Russo Brothers sure do know how to make these Marvel movies and I have complete faith in whatever else is about to come.